Focus Markets
The Focus Markets for short-term
export enhancement will be (i) Iran, (ii) Afghanistan, (iii) China, and (iv)
European Union. These markets have been selected on the basis of potential for
enhancement of Pakistan‟s market share in the short term.
Iran
The economic sanctions on Iran
are being eased and there is a likelihood of normalization of trade channels
with the neighboring country in the next 6-12 months. In view of the emerging
opportunities, under the market-linked focus product strategy, basmati rice,
kinnow and meat products will be promoted in Iran. The strategy would be to
support the warehousing and branding of basmati rice, certification of kinnow,
meat products and rice, development of border markets and development of
infrastructure for approach to the Iranian market through land routes.
China
There is considerable potential
for increase in export of rice, cotton yarn, fabrics and garments in China in
the short-term through strategic interventions. The stakeholders in export
sectors will be informed, through a series of seminars and information events,
of the available concessions under the China Pakistan FTA. The review of FTA
and conclusion of 2nd Phase of FTA will be fast-tracked.
Under the market-linked focus
product strategy, the export of wheat, rice, meat products and cement can be
increased in the short term. Strategic measures would be the opening of rail
linkage with Afghanistan at the earliest.
European
Union
Pakistani products are
benefitting from the GSP Plus status in European Union. Currently only two
fisheries establishments are approved for export to EU. The process for
approval of five more fisheries processing facilities will be fast tracked.
Mango exports to EU during the last two years have been held back due to the
voluntary restraints imposed by Pakistan in view of fruit fly infestation in
mangoes. The certification of mango farms and pack houses will be supported to
increase the availability of produce according to the SPS requirements of EU.
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