SHORT-TERM EXPORT ENHANCEMENT MEASURES
The Short Term Export Enhancement Strategy includes the identification
of focus products, focus markets and market linked focus products.
Focus Products
For short-term export enhancement, the following four product categories
would be focused: (i) Basmati rice, (ii) horticulture, (iii) meat and meat
products; and
(iv) jewellery. The selection of products has been made on the basis of the
availability of export surplus and potential for growth with short-term policy
intervention and support.
Basmati
Rice
Iran and Saudi Arabia jointly
constitute 55% of total import market of Basmati rice in the world. Pakistan‟s
share in these markets is 0.52% and 4.4% respectively. There is a preference
for parboiled basmati rice in these markets. The support for import of
parboiling machinery has been included in the Technology Upgradation Support envisaged
in the STPF. Besides the incentive for branding and certification, support will
be provided for development of warehousing facilities for rice in Iran and
Saudi Arabia. “Pakistani Basmati Rice” will be branded in both the markets to
generate consumer preference.
Horticulture
Pakistani horticulture products
have already created a niche in global market. In view of the short shelf life
the most feasible markets for horticulture products due to manageable sailing
time are Middle East and South East Asia. The focus products in horticulture
sector will be kinnow, mango, potato, onion and fresh vegetables. The short
term strategy measures will include the institutional strengthening of PHDEC,
support for international certifications, packaging, development of common
facility centres e.g. Pack Houses and Vapour Heat Treatment facilities and
development of market linkages with the outlets of international chain stores
in Pakistan.
There is considerable potential
for enhancement of export of meat products in Iran and Middle East. Under the
STPF 2015-18, support for certification and approval of processing facilities
by the authorities of importing countries will be provided. Besides, the
exporting concerns will be facilitated in establishing market linkages through
Pakistan‟s trade offices abroad.
Jewellery
Pakistan‟s Jewellery exports have
shown a sharp decline since the amendment in regulatory regime for jewellery
imports and exports in 2013, which was introduced to check the malpractices in
Jewellery exports. The regulatory regime will be reviewed to ensure that the
legitimate exports of Jewellery are not damaged due to over-regulation.
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